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Kele Roll Cake

Say hello to melt-in-your-mouth

A mouth-watering, light and fluffy roll cake made with premium Japanese flour, served with a generous filling of flavourful yet delicate cream. Artisanal, handcrafted, hand-rolled with passion.

Our Story   1/2
Most families bring home souvenirs from vacations. We brought back the Japanese roru-keiki roll cake recipe.
Add in a dash of 35 years of pastry-making, a dollop of premium ingredients, and a whole lot of heart. We present you KELE Roll Cake.
But it was never that simple!
Dive into the full story here
Our Story   2/2
KELE Roll Cake
It began with a family trip like no other. Instead of bringing home just souvenirs, we brought home an idea, our inspiration, and a heady enthusiasm for the popular Japanese roll cake, roru-keiki. What came naturally after was the birth of KELE Roll Cake in 2017. Voila!
If only it was that simple!
As confectioners rooted in more than three decades of pastry-making at our parent company KELE, we took the liberty to craft these premium Japanese roll cakes with local and seasonal flavours. Since the very day we returned from our vacation, stepped into the kitchen and started rolling out our creations (excuse our pun!), the recipe has been tweaked, re-tweaked and meticulous re-tweaked countless times. That said, we still believe in championing the premium Japanese standard that roru-keikis are known for – that handmade soft and fluffy cake that’s rolled up with a light yet luscious filling… Yummm…
So, no cutting corners!
Staying true to the KELE’s philosophy, we are committed to bringing you a roll cake that is fresh in every sense. With only the freshest and finest quality ingredients, no artificial preservatives, made fresh, and delivered to you fresh. We will never feed our customers anything less than awesome.
And while we aim to continuously perfect the recipe, the KELE Roll Cake you enjoy today are our pride and joy. A creation we’d love to share with you.
Choose from our delicious selection of 12 flavours, which includes sexy flavours like Rose Cream Cheese, and Lychee Martini, as well as homely and familiar ones like Special Pandan, and Avocado Gula Melaka. (Pssst… You also don’t want to miss out on bestsellers like Mao Shan Wang, Avocado with Macadamia Nut, and Piña Colada)
We promise you one that you’ll definitely want to go (or roll!) with.
Our Principle & Heritage
Our guiding principle is simple: Quality.
Despite our roots as a humble confectionary shop located in Jurong in 1983, KELE strives to serve a variety of high quality pastries and cakes. Whether it's Pineapple Tarts, Cookies, Mooncakes or other festive goodies, there is absolutely no compromise on using the best ingredients.
35 years on, KELE is now synonymous with Pineapple Tarts, where it was “Voted Best Pineapple Tarts in Singapore”. Every Lunar New Year, they would be well sold out months before the festive season begins. This success would not have been possible without our very special and loyal customers. Customers who return year after year. Customers who have become our friends.
It is these friendships that helped us gather valuable feedback and improve on our confectionaries. But, most importantly, it is these friendships that keep us humble and remind us to pay it forward with our guiding principle.
Happenings
BUNDLE DEALS
Up to 40% discounts
Order Now
Buy any 3
special flavour
roll cakes for
(u.p $32.70)
$
20
Purchase
any subsequent
special flavour
roll cake at
(u.p $10.90)
$
6
Good thing always
comes in a pair!
PURCHASE OF 2 KELE ROLL CAKES TO ENJOY PROMO PRICES.
Corporate Purchase
Extra 5% discount off the promotional price
when purchase S$250 - S$499.
Extra 10% discount off the promotional price
when purchase S$500 and above.
Order Now
Franchise
Want Your Slice of the Cake?
We opened our first store in 2018. Now, we are rolling out plans to expand our footprint. KELE Roll Cake is looking for franchisees to join us on our exciting roru-keiki journey!
As franchisees, you’ll be joining a family of passionate confectioners rooted in 35 years of rich pastry-making history, guided by a philosophy in quality and a strong innovative spirit.
If you are in the business of F&B management and operations, have the financial capabilities to open a store, and identify with our ethos, you could be the champions of our premium Japanese roru-keikis!
Ready to rock and roll? Or find out more?
Tell us more about yourself, here.
Career
ROLL WITH US
1.
Senior HR and Administrative Executive (Full-Time)
In this HR position, you will be the chief point of contact for all employee matters. This is an extremely hands-on role that will entail a spectrum of responsibilities. From taking on an HR advisor role to managing day-to-day administrative operations, a strategic mind is key to perfectly complement the requirement of this role. You will work alongside the marketing and business development team to help attract, recruit and retain the best talents we need. We are looking for a candidate who possesses deep HR knowledge and can apply it to ensure that roles, responsibilities and culture is in line with Kele’s business objective. Sounds like you? Drop us your resume at career@kele.sg and share with us why you think you are the perfect fit!
This role will require you to commute to Kele’s HQ at Jurong.
Work location: Jurong
Experience required: 4 years, preferably in an SME environment
Employment type: Full-time
Vacancies available: 1
2.
Central Kitchen Packer and Logistic Support (Part time - Fast hire!)
As a central kitchen packer, you will have an opportunity to witness Kele’s signature Lunar New Year Pineapple Tarts & other confectioneries come to life. You need to ensure that all goods are undamaged during the packing process. This role is available from December 2020 to February 2021 (up to 6 days a week) with high hourly pay and flexible working hours. Feel free drop us an e-mail with your resume at career@kele.sg if you want to be part of Team Kele!
This role will require you to possess a Basic Food Hygiene Cert and commute to Kele’s HQ at Jurong.
Work location: Jurong
Experience required: NIL
Employment type: Contract/Part-time
Vacancies available: 6
3.
Pastry Crew (Part-time - Fast hire!)
You will be responsible for Kele’s confectionery operations. This role will require you to maintain quality assurance across all Kele’s products and support the pastry team throughout the entire baking process. Have a great smile and positive learning attitude? Let’s meet! This role is available from December 2020 to February 2021 (up to 6 days a week) with high hourly pay and flexible working hours. Feel free drop us an e-mail with your resume at career@kele.sg if you want to be part of Team Kele!
This role will require you to possess a Basic Food Hygiene Cert and commute to Kele’s HQ at Jurong.
Work location: Jurong
Experience required: Customer relations experience preferred
Employment type: Part-time
Vacancies available: 2
4.
Customer Relations Officer (Part-time - Fast hire!)
In this position, you will be the face of Kele and work directly with customers to answer any queries that they may have. You will provide general customer support and assist in the processing all festive orders. Fluency in English and Mandarin is a huge plus (to facilitate communication and concerns from English and Mandarin speaking buyers). If you have a dynamic and cheerful personality, we want you! Share with us your resume and why you think you are a great fit for this role at career@kele.sg.
This role will require you to commute to Kele’s HQ at Jurong from December 2020 to February 2021, up to 6 days a week.
Work location: Jurong
Experience required: Customer relations experience preferred
Employment type: Contract/Part-time
Vacancies available: 1
LET’S TALK!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
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Store Locations
VivoCity
Business Hours:
Daily: 10.00am – 10.00pm
Address:
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