Our Story 1/2
Most families bring home souvenirs from vacations. We brought back the Japanese roru-keiki roll cake recipe.
Add in a dash of 35 years of pastry-making, a dollop of premium ingredients, and a whole lot of heart. We present you KELE Roll Cake.
But it was never that simple!
Dive into the full story here
Our Story 2/2
KELE Roll Cake
It began with a family trip like no other. Instead of bringing home just souvenirs, we brought home an idea, our inspiration, and a heady enthusiasm for the popular Japanese roll cake, roru-keiki. What came naturally after was the birth of KELE Roll Cake in 2017. Voila!
If only it was that simple!
As confectioners rooted in more than three decades of pastry-making at our parent company KELE, we took the liberty to craft these premium Japanese roll cakes with local and seasonal flavours. Since the very day we returned from our vacation, stepped into the kitchen and started rolling out our creations (excuse our pun!), the recipe has been tweaked, re-tweaked and meticulous re-tweaked countless times. That said, we still believe in championing the premium Japanese standard that roru-keikis are known for – that handmade soft and fluffy cake that’s rolled up with a light yet luscious filling… Yummm…
So, no cutting corners!
Staying true to the KELE’s philosophy, we are committed to bringing you a roll cake that is fresh in every sense. With only the freshest and finest quality ingredients, no artificial preservatives, made fresh, and delivered to you fresh. We will never feed our customers anything less than awesome.
And while we aim to continuously perfect the recipe, the KELE Roll Cake you enjoy today are our pride and joy. A creation we’d love to share with you.
Choose from our delicious selection of 12 flavours, which includes sexy flavours like Rose Cream Cheese, and Lychee Martini, as well as homely and familiar ones like Special Pandan, and Avocado Gula Melaka. (Pssst… You also don’t want to miss out on bestsellers like Mao Shan Wang, Avocado with Macadamia Nut, and Piña Colada)
We promise you one that you’ll definitely want to go (or roll!) with.
Our Principle & Heritage
Our guiding principle is simple: Quality.
Despite our roots as a humble confectionary shop located in Jurong in 1983, KELE strives to serve a variety of high quality pastries and cakes. Whether it's Pineapple Tarts, Cookies, Mooncakes or other festive goodies, there is absolutely no compromise on using the best ingredients.
35 years on, KELE is now synonymous with Pineapple Tarts, where it was “Voted Best Pineapple Tarts in Singapore”. Every Lunar New Year, they would be well sold out months before the festive season begins. This success would not have been possible without our very special and loyal customers. Customers who return year after year. Customers who have become our friends.
It is these friendships that helped us gather valuable feedback and improve on our confectionaries. But, most importantly, it is these friendships that keep us humble and remind us to pay it forward with our guiding principle.
Our Products
A harmonious handshake between cake and cream.
Our secret recipe? Three decades rooted in the baking business, a great spirit for innovation, and an undying passion for quality confectionery.
Franchise
Want Your Slice of the Cake?
We opened our first store in 2018. Now, we are rolling out plans to expand our footprint. KELE Roll Cake is looking for franchisees to join us on our exciting roru-keiki journey!
As franchisees, you’ll be joining a family of passionate confectioners rooted in 35 years of rich pastry-making history, guided by a philosophy in quality and a strong innovative spirit.
If you are in the business of F&B management and operations, have the financial capabilities to open a store, and identify with our ethos, you could be the champions of our premium Japanese roru-keikis!
Ready to rock and roll? Or find out more?
Tell us more about yourself, here.
Career
ROLL WITH US
1.
Operations & Sales Support Admin Executive
Date of Posting: 29 March 2022
Job Description:
- Supporting the Operations and Sales Departments in full spectrum of operations and sales administrative duties
- Support & coordinate daily sales administration work and order processing
- Communicate with customers, suppliers, logistics and cargo partners in their orders, invoices, deliveries, collections planning and updates
- Able to do inventory, stock lists, stock taking and operate the POS
- Obtaining freight charges and raw materials charges
- Handle and process enquiries and order or stock processing
- Receive invoices and review for accuracy, invoice matching, preparation of quotations and invoices, filing, data compilation etc
- Organize and maintain files and databases in a confidential manner
- Maintain and order office supplies
- Any ad-hoc duties as assigned to you by your superior or Management
Job Requirements:
- Strong team player with initiative and high level of dedication and ability to perform under pressure
- Ability to work independently under minimum supervision and proactive
- Able to cope well in a dynamic and challenging work environment as well as with stress and demanding work schedules
- Meticulous, highly motivated and well organized with a sense of urgency
- Strong sense of responsibility with an aptitude in problem-solving and able to complete tasks assigned on a timely basis
- Strong in MS Office and Computer Skills, especially Excel and Word
- Excellent verbal and written communication skills
- Customer-oriented and fluent when communicating with customers
- Professional Certificate/NiTEC, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree
Additional Information:
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Admin/Sales, Clerical/Administrative support
Working Days/Hours: 5 and a half days week
Mondays to Fridays: 8.30am to 5.30pm
Saturdays: 8.30am to 12.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Admin/Sales, Clerical/Administrative support
Working Days/Hours: 5 and a half days week
Mondays to Fridays: 8.30am to 5.30pm
Saturdays: 8.30am to 12.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information!
2.
Digital Marketing Executive
Date of Posting: 29 March 2022
Job Description:
- Plan and implement digital marketing activities across a range of channels (Website/Facebook/Instagram/Google Analytics/SEO/SEM)
- Evaluate effectiveness of digital campaigns to develop key insights and recommendations
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Brainstorm new and creative digital and online growth strategies
- Work with marketing team to optimise user experience for company’s website
- Develop and maintain social media/marketing calendar and EDM circulars, execute scheduled content to enhance audience engagements
- Write and proofread marketing copies for all marketing collaterals
- Work closely with in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
Job Requirements:
- A strong team player and completes given tasks with minimum supervision required
- Independent, confident and meticulous individual with a strong sense of responsibility and proactiveness
- Demonstrate experience in building and enhancing websites, SEO/SEM
- Familiarity with Facebook/Instagram and Google Analytics
- Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
- Strong command for English (written, oral and interpersonal), and possess excellent communication and negotiation skills
- A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
Additional Information:
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information! We regret that only shortlisted candidates will be contacted.
3.
Social Media and Digital Marketing Intern
Date of Posting: 29 March 2022
We’re looking for a Social Media and Digital Marketing Intern who can independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s marketing efforts.
Your scope of work will consist of the following but not limited to:
- Development of social media and EDM calendar in accordance to scheduled marketing campaigns
- Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc
- Copywriting for online, social media content and marketing messages
- Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
- Well-verse in Facebook/Instagram Ads Manager
- Well-verse in
- Continuous review and active management of the website and all digital marketing channels
- Regular reporting during and post-marketing campaigns
- Other miscellaneous administrative jobs including ad-hoc office operations and functionality
Personal Attributes:
- Creative with the ability to persuade through copywriting
- Proactive and task-driven with a positive attitude
- Independent and hands-on
- Excellent written and verbal communication skills
- Results-oriented
Additional Information:
Job Type: Internship
Job Specializations: Social Media/Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Job Type: Internship
Job Specializations: Social Media/Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information! We regret that only shortlisted candidates will be contacted.
LET’S TALK!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
Thank you! You have submitted your enquiry to us. We will get back to you as soon as possible.
Store Locations
Takashimaya
Business Hours:
Daily: 10am – 9:30pm
Daily: 10am – 9:30pm
(Subjected to mall’s operational hours)
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